Even the best message in the world will be lost to one degree or another unless it is delivered with style and clarity. It is important to make your presentation authoritative and accessible…you must combine gravitas with warmth. How you say something makes the audience listen in a far more active way. Those speakers with the strongest ability to connect with the audience are the most effective and the best remembered. They are charismatic not merely competent. It is the shape and elegance of the presentation – like the structure of a beautiful tree – that stays in the memory.