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	<title>Duberley Media</title>
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	<link>http://www.duberleymedia.co.uk</link>
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	<pubDate>Mon, 06 Jun 2011 09:36:53 +0000</pubDate>
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		<title>Light a Lantern in the Dark.</title>
		<link>http://www.duberleymedia.co.uk/2011/06/light-a-lantern-in-the-dark/</link>
		<comments>http://www.duberleymedia.co.uk/2011/06/light-a-lantern-in-the-dark/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 09:36:53 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[BBC]]></category>

		<category><![CDATA[nhsManagers.net]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/?p=257</guid>
		<description><![CDATA[Our care homes are under the spotlight. Now,more than ever, we need to be vigilant over the care of our disabled and elderly people. Don't complain about the dark when you can light a candle/]]></description>
			<content:encoded><![CDATA[<p>The BBC&#8217;s Panorama investigation into Winterbourne Care Home was a truly disturbing programme. The news stories that followed were full of outrage and criticism of the current care regime but no-one really came up with any ideas which looked like they have traction.</p>
<p>In fact, there were very few suggested solutions full stop. Everyone thinks the care of our disabled and elderly isn&#8217;t worth the scrutiny we would pay to staff and managers in far less important sectors. It is all too easy to put your faith in a system that isn&#8217;t worth it.</p>
<p>A man I have interviewed in the pas, who has worked in a senior role n the NHS and has become one of the most forthright commentators open it, has some suggestions.</p>
<p>Roy Lilley puts his finger on it when he says the inspection regimes can&#8217;t cope.  There are too many place to inspect.  Random checks are the only way forward but they have to be thorough. </p>
<p>He suggests all managers should spend a day a month in patient facing care<br />
situations. This would motivate staff and residents and show them they cared.</p>
<p>As for a solution?  Roy Lilley suggests we recruit and train members of the family and pay them to<br />
look after people at home.  Pay them properly and guarantee them respite.</p>
<p>Consolidate the care home market and make it harder to come in.  Change the<br />
corporation tax arrangements to make it really worth the investment.  Make a<br />
special minimum wage in care homes to get better staff and insist on<br />
registration and training.</p>
<p>This point was one of the most crucial failings highlighted by the Panorama programme. Staff at the Winterbourne Care home were little short of feral. They did not just neglect patient, they actively mistreated them for purposes that resembled entertainment. They key issue was the calibre of staff and the senior manager in particular.</p>
<p>What people want is the provision of state-funded care. Sixty pensioners a day are losing their homes to pay for care; this is clearly an unsustainable situation. An option would be to provide free care and deduct the cost from the estate of the deceased resident with a guarantee of never taking more than one third of the total value. </p>
<p>Allow family members to contribute and syndicate the cost of care and give<br />
them tax breaks for doing it. </p>
<p>Pull out all the stops and make the pharma industry work together to find<br />
the next Aricept.  Dementia is an organic illness and there will be a pill. </p>
<p>Roy Lilley calls for greater accountability and scrutiny&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.so let&#8217;s not complain about the dark when we can light a lantern&#8230;.quite literally.</p>
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		<title>Screaming in the Dark</title>
		<link>http://www.duberleymedia.co.uk/2011/06/screaming-in-the-dark/</link>
		<comments>http://www.duberleymedia.co.uk/2011/06/screaming-in-the-dark/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 12:50:19 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[contact@nhsmanagers.net]]></category>

		<category><![CDATA[nhsManagers.net]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/?p=252</guid>
		<description><![CDATA[No-one hears the silent screams of the carers dealing with those suffering from dementia. Everyone appears to be turning a blind eye; happy to ignore the huge issue how to cope with the extreme challenges of our greying population.]]></description>
			<content:encoded><![CDATA[<p>Eighty-five-year-old Denis cares for his wife who is in the advanced stages of Alzheimer&#8217;s but he still finds time to help 75-year-old Kath whose husband is suffering from Vascular Dementia. Kath, aged 75, suffers from Osteoporosis and has finally asked social servces for help in caring for a man of more than 14 stone who can no longer walk and is doubly incontinent.<br />
In several months Kath will have to put her husband of fifty years into a home - a decision which will mean the rapid depletion of the savings they have spent a lifetime accumulating.<br />
&#8220;Sometimes I feel like screaming in the dark,&#8221; says Kath. &#8220;I try hard to remain patient but it is hard with so little sleep and so little help.&#8221;<br />
I don&#8217;t know about you but surely this can&#8217;t be right. The hallmark of a civilised society is in the treatment of its elderly citizens. Something has gone wrong somewhere. No-one is listening to to the silent scream because everyone is turning a blind eye.<br />
Kath&#8217;s friend is 75-years-old. Recently her husband smashed her over the head with his fist. She couldn&#8217;t get him into bed and he grew frustrated with her efforts. No-one is really at fault but despite his age he packs a still powerful punch.<br />
&#8220;You cannot imagine the frustration I feel,&#8221;says Kath. &#8220;It is like having a baby who weighs twice as much as you do and who will never get better.&#8221;<br />
It was a battle for Kath to get respite care. She tried for several months and finally got a week off earlier this year. Her next break won&#8217;t be until the Autumn&#8230;..if she gets that far.<br />
Last week she could not get the right incontinence pads. A supply of the better quality pads dwindled to nothing because they were too expensive for the local PCT. She struck lucky when she discovered another friend&#8217;s husband with dementia had died recently from a chest infection so she drove round and picked up his supply.<br />
Can you imagine her life? Sometimes I can but then I am her daughter and even I don&#8217;t fully appreciate what it is like to wake up night after night and scream in the dark.<br />
This week we heard medical science could do no more for my father. He shows symptoms of Parkinson&#8217;s disease but not the pure form of the condition. The appropriate drug for this condition would not work and would disrupt the existing medication that helps control his paranoia and dementia.<br />
He and my mother returned home to what the experts call a micro environment. That is, a dining room that now houses a hospital bed, a hoist and a commode. A wheelchair stands idly by unless friends, relatives or carers can find the energy - and sometimes ingenuity - to lift my father into it. Nevertheless the door is always locked because of the supremely unlikely risk that my father gathers the strength and the cognitive ability to lurch through the front door.<br />
At least our priest can come to the house to offer him communion&#8230;..thank Heavens for large mercies.<br />
As a journalist I interviewed Roy Lilley at the end of last year. He is a perceptive and forthright commentator on the NHS and was himself an effective PCT manager for many years. He has some ideas on how to start solving the situation. We intend giving them an airing soon. Keep reading. Recent calculations say dementia will rise by at least 74 per cent over the next ten years. We have seen an economic explosion go off but it is nothing to the damage which will be caused by our demographic explosion. We may not be listening to the silent scream right now but we are all sure to hear the cries of distress when that one goes off.</p>
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		<title>Am I bothered?</title>
		<link>http://www.duberleymedia.co.uk/2010/07/am-i-bothered/</link>
		<comments>http://www.duberleymedia.co.uk/2010/07/am-i-bothered/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 10:14:21 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[Communications]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Political]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/?p=239</guid>
		<description><![CDATA[I like having an MP who has integrity, honesty and courtesy. Call me old fashioned but these qualities matter a great deal to me in an MP. As far as I can make out, and I have spent a long time acquiring the necessary qualities to be a good journalist, Zac Goldsmith has all of these characteristics.]]></description>
			<content:encoded><![CDATA[<p>Am I bothered.</p>
<p>Call me old fashioned but I can&#8217;t help liking having an MP who,  I believe acts with integrity and courtesy.</p>
<p>Call me sentimental but I can&#8217;t help being  thankful that I have an MP, who yesterday took my daughter and her classmates to present their Send My Friend to School petition for Universal Secondary Education, to No 10, Downing Street and took the time and trouble to buy them hot chocolate at Portcullis House afterwards.</p>
<p>I don&#8217;t suppose the clutch of children from St Elizabeth&#8217;s School, Richmond will ever forget the day their MP, Zac Goldsmith,  bothered to introduce them to passing ministers, the ex-Home Secretary and some of the new MPs. Sky&#8217;s Polictical  Editor, Adam Boulton came over for a chat even your own Daniel Finklestein stopped to say hello in Whitehall.</p>
<p>Can we just let him get on with being a good constituency MP?  He must be worn out with people overlooking his achievement in winning his seat. I certainly am.</p>
<p>Come on Channel 4. I am used to seeing you broadcast real news - not an account of whether Mr Goldsmith spent too much on his campaign anoraks.</p>
<p>Mr Goldsmith&#8217;s response on Sky and BBC was an authentic and heartfelt statement of his behaviour. Such a shame Channel 4 did not give him the right to a live right to reply. He asked.</p>
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		<title>Food for Thought</title>
		<link>http://www.duberleymedia.co.uk/2010/06/food-for-thought/</link>
		<comments>http://www.duberleymedia.co.uk/2010/06/food-for-thought/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 12:04:52 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/?p=237</guid>
		<description><![CDATA[Food is central to our health and well-being. There is no point in being a food facist but every point in adopting a common sense approach to our eating habits.]]></description>
			<content:encoded><![CDATA[<p>During commiseration drinks last night the conversation took a turn away from our lads&#8217; lack of defence strategy to food. Interesting; but not unexpected since the Man From Birdseye was at the table. I was asked if I was a food facist. The short answer is no&#8230;.but the longer one takes some explaining.</p>
<p>We are what we eat; so the saying goes. Like all cliches it is based on the truth. For five years I worked full-time as a current affairs reporter on Tonight With Trevor McDonald where I had the invaluable opportunity of observing and analysing our diverse and, sometimes surprising,  relationship with food. After conducting hundreds of interviews I came to realise that food is one of the most remarkable barometers of who we really are&#8230;.whether it is the 31 stone woman who travelled to Duke University in the US for life-saving treatment or the father who developed real chicken nuggets for his autistic daughter.</p>
<p>Where once food was for sustenance it is used for entertainment, emotional nourishment or even to make a point about our standing in the social strata. Athletes are fanatical about developing the perfect nutritional equation and models are ultra disciplined about their diets.</p>
<p>But what is really important is that most of us  maintain a balance about all of those reasons for liking - or even loving - what we eat.</p>
<p>In other words junk food is fine so long as you remember it is empty calories, organic food is great but some of it is a waste of money, fair trade bananas are a good buy if you want to fund a hospital in West Africa, takeaways are fine in moderation and, as I said to Captain Birdseye,  my life has a single mother of three children has been truly enhanced by frozen peas.</p>
<p>What we need to understand as the money to fund a Nanny State falls away,  is that food is central to our well-being. We now live in an era where pressure on the NHS will have to be reduced. Treating obesity is a huge drain on our resources: everything from unnecessary knee replacements to diabetes can often been prevented before treatment is required.</p>
<p>I once sat through an operation called a total body lift. It was carried out in Kansas because we do not have the expertise to perform such invasive surgery here. It was not cosmetic - it was carried out on a woman who had lost seventeen stone in weight and had extensive problems with excess skin. It took ten hours and my breath away.</p>
<p>I am not a food facist but I do care passionately about what we eat&#8230;..and about a common sense approach.</p>
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		<title>The Real Thing</title>
		<link>http://www.duberleymedia.co.uk/2010/04/the-real-thing/</link>
		<comments>http://www.duberleymedia.co.uk/2010/04/the-real-thing/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 18:20:52 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[Communications]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Lifestyle]]></category>

		<category><![CDATA[www.hamptoncourthouse.co.uk]]></category>

		<category><![CDATA[www.itv.com]]></category>

		<category><![CDATA[www.nightingalehospital.co.uk]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/?p=232</guid>
		<description><![CDATA[After nearly three years of watching my son immerse himself in the virtual world of a mass role-playing game, he has decided to give Real Life a chance. In the end no matter how appealing a virtual existence is no match for the Real Thing.]]></description>
			<content:encoded><![CDATA[<p>Earlier today I appeared on ITV&#8217;s This Morning Programme. Apart from the fact that it was a pleasure to meet Philip Schofield and Holly Willoughby it was also a chance to talk about how relieved and happy I am that my son has turned such a corner in dealing with his computer game compulsion.  He is genuinely happy at school and has knuckled down to his GCSEs with a view to studying Maths, Geography and History at A Level.  With me in the studio was Dr Richard Graham a consultant adolescent psychiatrist who has just opened a unit for technology addiction at the Capio Nightingale Hospital. Before we went on air he asked me what had worked for my son.  I told him that in the end - after a lot of heart-ache, micro-management and therapy - it was simple; my son simply rebuilt his own confidence. His school, Hampton Court House, gave him the right structure to develop some self-esteem and he came to the conclusion that Real Life was worth a try after all. Which just goes to show no matter how compelling a virtual game is, it cannot match the Real Thing.</p>
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		<title>Real Influence</title>
		<link>http://www.duberleymedia.co.uk/2009/11/228/</link>
		<comments>http://www.duberleymedia.co.uk/2009/11/228/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 18:49:23 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[Communications]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Rupert Murdoch]]></category>

		<category><![CDATA[YouGovStone]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/?p=228</guid>
		<description><![CDATA[This week a debate I attended, held by Carole Stone of YouGovStone, asked the question who has the most influence: Google or Murdoch. Apples and Pears of course;  but it made for a fascinating discussion.
At the end of the debate we were asked, who influences us now? Then; who will influence us in ten years [...]]]></description>
			<content:encoded><![CDATA[<p>This week a debate I attended, held by Carole Stone of YouGovStone, asked the question who has the most influence: Google or Murdoch. Apples and Pears of course;  but it made for a fascinating discussion.</p>
<p>At the end of the debate we were asked, who influences us now? Then; who will influence us in ten years time?  I think the real question is who is influencing our children now? Then; who will influence our children in ten years time.</p>
<p>Before leaving the house my teenage son asked where I was going. I told him about the debate. He asked me if I had ever heard of Phillip DeFranca. I had not.</p>
<p>I had enough to to get online and find out about him. He he is young man who web-cats for three minutes a day on gobal current affairs. He gets between 500,000 and four million views and his influence amongst the 14 to 19-year-old age group is huge.</p>
<p>Few of those at the debate will have heard of him and, although he reaches people through YouTube, I do not believe it is Google who has the influence it is Phil DeFranca. As we move forward the power of individual will increase. If you want to know who is going to be the biggest influence in our lives, try looking over the shoulder of your teenagers as they scour the internet. That is where the answer is.</p>
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		<title>Virtually Addicted</title>
		<link>http://www.duberleymedia.co.uk/2009/09/virtually-addicted/</link>
		<comments>http://www.duberleymedia.co.uk/2009/09/virtually-addicted/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:45:17 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[ITV]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/?p=222</guid>
		<description><![CDATA[Computer games can be compelling but for some youngsters they can be catastrophic. With the average age of the onset of depression measured at fourteen-and-a-half years of age, I look at three teenagers I interviewed three years ago to see if they have escaped from their virtual kingdoms and made their way back to the real world. Their stories are broadcast on ITV's Tonight programme at 8.00pm tonight.]]></description>
			<content:encoded><![CDATA[<p>Teenage depression is a silent epidemic that is spreading through our increasingly complicated and fast-paced society. The average age of the onset of depression is now fourteen-and-a-half years of age&#8230;..and it is mostly boys.</p>
<p>Is it any wonder that so many of them choose to inhabit the risk-free world of computer games. I am not talking about those violent, savage games such as Grand Theft Auto but of the mythical, charming world of Final Fantasy.</p>
<p>Yes, they are fascinating, compelling and a haven for so many stressed-out teenagers. But are the safe. In the direct sense; yes. But they have an insidious quality which makes them a very real danger for our kids. In the end, many of our youngster prefer the virtual world to the real one&#8230;.and that has very many dangerous implications.</p>
<p>At 8.OOpm on  ITV&#8217;s Tonight  I revisit three boys I interviewed three years ago about their computer game addiction. I wanted to see if they were off their drug of choice and working their way back to the real world. Two have made good progress but a third is still deeply immersed in his struggle.</p>
<p>This report has particular relevance to me since my own son developed a compulsion for computer gaming while I was making the original film. He has turned a corner&#8230;..but it has been a long and tiring three years&#8230;for him and for the rest of our family.</p>
<p>We under-estimate the lure of these games at our peril. The challenge now is to connect with our teenagers and make every effort to make real life a safe place to be.</p>
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		<title>Get Involved</title>
		<link>http://www.duberleymedia.co.uk/2009/06/get-involved/</link>
		<comments>http://www.duberleymedia.co.uk/2009/06/get-involved/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 10:17:25 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[Political]]></category>

		<category><![CDATA[Brussels]]></category>

		<category><![CDATA[Euro Elections]]></category>

		<category><![CDATA[Mail on Sunday]]></category>

		<category><![CDATA[Peter Gabriel]]></category>

		<category><![CDATA[Steve Biko]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/2009/06/get-involved/</guid>
		<description><![CDATA[We need to get involved more. We need to pay attention to our politicians and the political process. Involvement leads to scrutiny and scrutiny leads to the right standards.]]></description>
			<content:encoded><![CDATA[<p>In a short while I am going to set off the my local polling station where I shall be vote-telling in the European elections. I have been bracing myself for this for sometime. It is not that I expect to find it monotonous (although I have been told it can be) it is that I want to do it efficiently. It is all part of the political footprint I spoke of in a feature I wrote last week for the Mail on Sunday.</p>
<p>It appeals to me on another level. It is an activity that makes me feel more connected with my community and with the powers that be in Brussels. Through my political activities I have met my Euro MP and several candidates. My point is this: it does not take much time or effort to get involved, and the rewards are considerable. Think about how much better you feel when you view your bank balance regularly. You know how much i there is in your account and you can then manage it properly. It is the same in politics - pay attention to what is going on around you - even in a small way - and you will start to feel a lot better about life</p>
<p>Over the last few weeks we have spent hours debating the moral corruption and selfishness of MPs. In many cases we have every right to do this. Haven&#8217;t we fallen a sleep at the wheel, though. Voter apathy is a big problem but to carry on the analogy indifference can be a two-way street. We looked away for long enough and we were taken advantage of. </p>
<p>The best way to stop any kind of horror is to expose it to public scrutiny. That doesn&#8217;t mean just reading an online account of your MPs expenses, it means paying attention to the political process. Like our newspapers sometimes we get the politicians we deserve. As Peter Gabriel said of the South African apartheid regime after the death of Steve Biko&#8230;&#8230;&#8221;the eyes of the world are watching now.&#8221; Steve Biko needed to be politically aware and active. We can&#8217;t all be active&#8230;but we can be aware.</p>
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		<title>It&#8217;s a numbers game</title>
		<link>http://www.duberleymedia.co.uk/2009/06/its-a-numbers-game/</link>
		<comments>http://www.duberleymedia.co.uk/2009/06/its-a-numbers-game/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:24:24 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[LBC]]></category>

		<category><![CDATA[Nick Ferrairi]]></category>

		<category><![CDATA[Shirly Conran]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/2009/06/its-a-numbers-game/</guid>
		<description><![CDATA[We need more women at the top in politics. The answer is to vastly increase the numbers going in at the bottom by offering practical and economical solutions that free up our time.]]></description>
			<content:encoded><![CDATA[<p>This morning I did a turn on Nick Ferrari&#8217;s breakfast show on LBC. He wanted to talk about why I wanted to be a politicians and why so few women got to the top of the greasy pole&#8230;.and so few survived. </p>
<p>When I thought about it, I realized that there would be many more at the top if the number of women entering politics increased at the bottom. The City and big corporations have all been able to entice more women into their ranks and then successfully plug the leaky pipeline&#8230;..that is all that has to happen in politics.</p>
<p>What women need is practical help coping with their responsibilities. We are the sandwich generation and often have to cope with young children and aging parents. What about making childcare tax deductable? Shirley Conran once said that the biggest boost to the feminist movement was the washing machine&#8230;..how right she was.</p>
<p>And what about making politics appealing - at least to the point where women can understand its relevance to our lives.</p>
<p>I am not in favour of positive discrimination because I don&#8217;t think it is necessary if enough women participate. It really is a numbers game.</p>
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		<title>Ordinary People</title>
		<link>http://www.duberleymedia.co.uk/2009/06/ordinary-people/</link>
		<comments>http://www.duberleymedia.co.uk/2009/06/ordinary-people/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 15:56:28 +0000</pubDate>
		<dc:creator>Linda Duberley</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.duberleymedia.co.uk/2009/06/ordinary-people/</guid>
		<description><![CDATA[We are all ordinary but we can behave in extraordinary ways. In any walk of life - not just politics -  we need people who can rise to the challenge of behaving well. ]]></description>
			<content:encoded><![CDATA[<p>Many years ago I saw the award-winning film, Robert Redford&#8217;s Ordinary People. It was the story of how Ordinary People reacted to extraordinary circumstances, in this case a family tragedy.</p>
<p>In a feature I wrote for the Mail on Sunday recently I wrote of what it was like to be an ordinary woman trying to become an MP. Some readers suggested I was far from ordinary because of my job as a journalist and my contacts in the media world. This misses the point entirely.</p>
<p>In a sense we are all ordinary people who can behave in extraordinary ways depending on whether we are dealt a blow or bestowed a boon.</p>
<p>I once interviewed Pam Warren the survivor of the Paddington Rail crash, who famously wore a plastic mask to help her scars heal. Her hands will never recover and her tendency to suffer flashbacks will always remain. She has become a motivational speaker: courageous and inspiring. But she would agree with me that she is just an ordinary person.</p>
<p>In my job as a journalist I have met many extraordinary people, from the lorry driver from Rochdale who raised half a million pounds to fund his daughter&#8217;s cancer treatment to the widows of the New York fireman, but at heart they were all ordinary. My extraordinary good fortune was to meet them.</p>
<p>We need people who can rise to the challenge by behaving well. It doesn&#8217;t matter what their job is. Plenty of current MPs were ordinary people behaving badly what we need is ordinary people behaving well. What we need most of all is leaders behaving well. The best way to spot a leader is to look at who is following. On June 4 we will know.</p>
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